About me
I'm a Product & Digital Strategy Consultant based in Sweden, helping companies build and scale digital products from concept to market. Building on years of hands-on development work—from WordPress and custom web solutions to modern React and full-stack applications—I launched my consulting practice in 2023 to focus on strategic product leadership. Since then, I've co-founded two products and helped clients reduce time-to-market by up to 80% through strategic pivots and capital-efficient tech decisions. I specialize in de-risking early-stage development and accelerating product launches.
My expertise centers on three value pillars: product strategy (Go-to-Market planning, PRDs, and Product-Market Fit validation), technical architecture (tech stack decisions, system scalability, and build vs. buy analysis), and AI integration (strategic LLM implementation and AI orchestration). I work across the full product lifecycle—from market research and strategic roadmapping through cross-functional leadership (UI/UX, engineering, sales, marketing) to launch execution.
What sets me apart is capital efficiency—maximizing ROI through smart tech stack choices and strategic pivoting. For example, I recently helped a project reduce their roadmap from 2 years to 4 months by eliminating unnecessary enterprise infrastructure, validating Product-Market Fit with 40+ restaurant partners before launch.
I work primarily with early-stage startups and SMBs—particularly founders who need strategic product leadership without the overhead of a full-time hire. I typically engage through fractional product leadership (20-40% time), strategic advisory retainers, or project-based delivery with ongoing support. Some engagements evolve into equity partnerships when strategic fit is strong.
I'm currently co-founding two products launching in early 2026 and have capacity for 1-2 additional clients. If you're looking to de-risk your launch and accelerate time-to-market through strategic product leadership, let's talk. My technical foundation includes Next.js, TypeScript, Python, PostgreSQL, and AI implementation at scale.
What I'm doing
Product Strategy & Validation
Market research, PRD development, Product-Market Fit validation, and strategic roadmapping to ensure you build the right product.
Technical Architecture & Design
Tech stack selection, system scalability, build vs. buy analysis, and infrastructure planning for long-term success.
AI Integration & Implementation
Strategic LLM selection, AI orchestration, and practical deployment—cutting through the hype to deliver real value.
Go-to-Market & Leadership
GTM strategy, cross-functional team leadership, launch execution, and de-risking to accelerate time-to-market.
Testimonials
- IK
Ibrahim Khalil
Mechanical Engineer at Epiroc Sweden, Co-Founder at Lunchzonen.se
I was quoted sky-high estimates with a 2-year roadmap for Lunchzonen—enterprise tech for Sweden's entire population when we needed to validate with hundreds of restaurants first. Saad cut through the noise immediately, pivoting our entire strategy to capital-efficient modern stack and pre-launch validation. We went from a 2-year plan to a 4-month MVP—80% time reduction. He validated Product-Market Fit with 40+ restaurant partners before we even launched. His strategic thinking around build vs buy and cross-functional leadership elevated him from advisor to Co-Founder within 2 months.
- NK
Nicklas Krunic
CEO at SVH Partner
After evaluating 10+ agencies offering the same WooCommerce solutions, Saad drove 5 hours to truly understand our business pain—we were wasting 40+ hours monthly on manual Fortnox data entry. He delivered a Figma mockup in 3 days showing exactly how he'd solve it, and we signed immediately. The complete e-commerce platform with automated Fortnox ERP integration he built eliminated those 40 hours completely through real-time sync. His insistence on modern architecture and CI/CD over traditional WordPress was exactly the strategic thinking we needed. Game-changer for our operations.
- SE
Senior Security Expert
Co-Founder & Product Strategist at "PwnGuard" (Stealth AI Security Startup)
Within three weeks, we offered Saad equity and a Co-Founder title—not because he wrote code, but because he delivered strategic clarity that fundamentally changed our trajectory. Despite zero cybersecurity background, he rapidly learned our domain and eliminated 60% of our planned features through ruthless prioritization, cutting our roadmap to enable early 2026 launch. What sets him apart is bridging complex technical concepts with product strategy, competitive positioning, and go-to-market planning. His capital-efficient approach and focus on what actually drives market differentiation was exactly what we needed.
